Season ticket holders wined and dined in a luxury box, some inside with the air conditioning and others outside on the patio. Fans also sat along the right field line enjoying the game with their pets during a Dog Days promotion. Kids played make-shift games on the berm and chased baseballs when the right fielder tossed them over the protective netting following warmups.

There was a vibe at Toyota Field, a mood that couldn’t be killed despite a Southern League record 16-game losing streak by the home team Rocket City. The skid began in the first half as the Double-A Trash Pandas finished last in the North division, and continued into the second.

Those things mattered little this Wednesday night when 3,665 turned out for a midweek game. What matters to the diehards is what also matters to the big club – are prospects advancing?

“The kids are great,’’ Jeff Bass said of the Rocket City players as he, his wife Mindy and dog Ghost watched from a table just above field level seating. “We so much enjoy watching these kids progress.’’

Rocket City has led the league in attendance each of its first four seasons in its existence and is looking to make it five despite the team’s tepid performance in the standings.

“We’re going up against, this year, one brand new ballpark (Knoxville) and one, I think it was like a $50 or $60 million remodel in Columbus,’’ Garrett Fahrmann, Trash Pandas executive vice president and general manager, said between the last two homestands. “So we’re going up against two new ballparks this year and as of right now, I believe we’re still leading the league in attendance.’’

As for how the win-loss record impacts attendance, Fahrmann figured it’s too early to tell given the Trash Pandas short five-year history.

“I don’t know if I have enough historical data to go off of,’’ he said. “We’ve had some really good teams and you know as of right now our record isn’t very good, but it’s not like we have high attendance because we’re good and we have low attendance because we’re bad.’’

Rocket City also holds its own despite a growing entertainment scene in the area.

“We don’t see dips in attendance,’’ Fahrmann said. “If there’s a big concert somewhere or another sporting event going on, it’s not like a big, ‘Oh gosh, there’s nobody here because X is playing over at, you know, Orion or something.’ There’s enough people in this area that we can fill up all the entertainment venues in town, times five.’’

Rocket City, which has its merchandise available at the Junkyard store on-site, is second to none in promotions.

There are themes and promotions for each home game, various ticket packages and numerous event spaces, some air controlled and others open air. The 360-degree concourse features many concession options, including locally brewed beer. There’s a kids’ space with a playground and games such as cornhole and a test-your-speed pitching booth.

It’s a night on the town centered around minor league baseball where the serious fans root for the players to advance to the parent club Los Angeles Angels.

“That makes it such a fun atmosphere,’’ said Mindy Bass, who, like her husband, was wearing team merchandise. “And kid friendly. When our grandson comes with us, he’s four now and he loves to get out here. And on Father’s Day, they threw the ball out there (on the field). He ran the bases.

“It’s a family affair.’’

That’s the way Jeff sees things. It’s family, but it goes beyond blood kin. The Basses began subscribing to Major League Baseball’s MLB Network so they can follow players who came through on the way to the show, guys like current Angels shortstop and leadoff hitter Zach Neto.

“It’s like we raised them,’’ Jeff said.

On the field, the Trash Pandas take an early lead, keyed by a three-run home run by Denzer Guzman. Unlike the previous two weeks-plus, when Rocket City seemed snakebitten at times, it held on to win 9-1 and put the brakes on the losing streak.

Since that night the Trash Pandas have gone 6-5 and won two straight heading into this week’s All-Star break.

“We cannot control wins and losses, can’t control anything on the field,’’ Fahrmann said. “But, what we can control is whether folks have fun in between pitches, before the game, after the game, in between innings, whatever it is we can do.

“At least we have an opportunity to make things entertaining.’’