In a crowded digital marketplace where brands compete for attention across social media, search engines and streaming platforms, one marketing approach may appear counterintuitive: telling some consumers, “This isn’t for you.” Known as “dissuasive framing,” the strategy is central to research led by Dr. Karen Anne Wallach, a professor in UAH’s College of Business. Her […]
“We’re really trying to give maximum utility to the soldier at a price that is highly affordable.” That’s how Sheila Cummings, CEO of Cummings Aerospace, describes her company’s latest product for American and allied soldiers – the Hellhound S3. The Hellhound S3 drone is 3D-printed at the company’s 46,000 square-foot facility at Redstone Gateway. “We’re […]
Imagine a digital one-stop shop that will allow Army units, government partners and allies to buy drone systems. Well, there’s no need to imagine. It is reality. Nicknamed “Amazon for the soldier,” the Unmanned Aircraft Systems Marketplace was launched this week at the AUSA Global Force Symposium & Exhibition in the Von Braun Center. The […]
It’s simple battlefield math but not quite 1+1=2. It’s more like a $50,000 drone>$30 million aircraft and a $4 million missile shot<the $50,000 drone. Enter the economics of AeroVironment: A $5 laser shot<$4 million missile shot, therefore the $5 laser shot>the $50,000 drone. This cutting-edge development by the Huntsville company was showcased this week at […]
Shoot and scoot. That’s the strategy behind the newest self-propelled howitzer in the U.S. arsenal. And it’s all made in the U.S.A. Elbit Systems, partnering with Oshkosh Defense, unveiled Sigma in a rare public appearance at this week’s AUSA Global Force Symposium and Exhibition. “We’re launching the Sigma howitzer with our friends at Oshkosh,” said […]
Citing the vision of Andy Kattos, ServisFirst Bank Regional CEO Jim Holtkamp celebrated the bank’s new Huntsville location during a groundbreaking ceremony Wednesday. “Andy drove by and saw a for sale sign and got on the phone,” Holtkamp said with Kattos, the bank’s director emeritus, among those in the audience. “Without Andy’s leadership over the […]
There will soon be VAMPIREs flying out of Cummings Research Park. And they will be deadly. No, we’re not talking about the likes of Dracula or Nosferatu nor, even, characters of Anne Rice. These VAMPIREs (Vehicle-Agnostic Modular Palletized ISR Rocket Equipment) are the latest line of defense against drone attacks and L3Harris is ramping up […]
GeneCapture, Inc., is cutting the time to diagnose an infection from several days to a few hours. This week, the HudsonAlpha Institute for Biotechnology associate company demonstrated its breakthrough diagnostic technology to local clinicians and physicians. Their portable, lab-free platform enables identification of the correct antibiotic treatment in near real-time. While traditional hospital diagnostics can […]
With drones rapidly taking over 21st century warfare, namely the wars in Ukraine and Iran, countries have been forced to adjust their strategies in real time. Static missile-based defenses have proven inefficient in halting drone attacks and the mobile missile defense systems are more geared toward aircraft and incoming missiles. To answer this new threat […]
As a dance teacher, Lauren Marsh made sure her students had the correct timing and steps. Now, as the president and co-founder of one of the state’s top construction companies, she makes sure the work is done in time and by following the right steps. For her work with Ridgeline Construction Roofing & Exteriors, Marsh […]
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