The economy of the United States made tremendous gains in November and December of 2023, and then scored exceptional gains in January of 2024. The data tells the story of a powerful economic comeback, something this resilient nation is somewhat known for historically.

However, the complete picture is a little more complicated and nuanced. If we remove the rose-colored glasses for a moment we find that while Americans have ample reason to be optimistic about the year ahead, many are still feeling anxious as they try to stretch every dollar in their wallet to sufficiently cover their expenses.

The Good News

There is no shortage of positive news on the US economic front. The national market added 353,000 jobs in January 2024 and unemployment remained at 3.7%.

74,000 of those jobs were in the professional and business services sector, which includes managers and technical workers, and is a big leap over the average monthly growth for this sector. In addition to this, healthcare added 70,000 jobs, retail added 45,000 jobs, and manufacturing added 23,000 jobs. Meanwhile, all social services and government positions combined added another 66,000 jobs.

More jobs equals more opportunity and better pay for American workers. David Lewis, an executive for the media franchise brand Wed Society, noted that the company has had to raise pay by up to 15% in the past two years in order to attract talented staff. He pointed out that while the number of applicants per job posting is up, it is primarily those who are already employed looking for more competitive pay and benefits than those who are unemployed looking to return to the workforce.

Some Ongoing Uncertainty

One peculiar point from the January report is the average number of hours Americans worked was actually down to 34.1 per week. This could mean that companies are cutting back hours as demand slows, common in the retail sector after the holiday season is over, or may be a result of hazardous winter weather impacting businesses.

The three things the American public may actually be concerned with, however, are: expenses, company layoffs, and, to a lesser extent, federal interest rates.

Lilly Willa, a teacher in Wyoming, certainly felt the rising pressure of higher rent prices and grocery bills. She elected to work three jobs over the summer while her children visited their grandparents in order to bolster her personal finances.

While the overall job market is indeed booming, some segments saw major layoffs in late 2023 and early 2024. Financial firms and big tech companies, including Google, Microsoft, and Salesforce, were the most notable of these. Job openings, however, significantly outmatched these layoffs resulting in large overall net positive growth.

While most Americans pay little or no attention to federal interest rates, they can have a negative impact on consumers. At the time of writing, the current federal rate was 5.25% to 5.5% – the highest it has been since July of 2007. While notching up rates is a measure to slow inflation, it can also negatively impact access to credit, discouraging citizens from securing mortgages to purchase homes and limiting business owners from expanding or starting new ventures.

The Disconnect for Americans

If the economy and the job market are truly performing spectacularly, why are Americans not feeling more optimistic? The simple answer is that rising costs continue to eclipse wage growth and cost saving measures, forcing many Americans to work longer hours or multiple jobs.

Lilly Willa, the school teacher in Wyoming, worked six weeks with just two days off.

Garth Wessell, owner and operator of a tattoo shop, relocated to Washington state when his wife got a job there, and their monthly bills doubled. With the cost of opening a new shop and rising supply costs, he doesn’t expect to see a return on his new store for five years.

Conclusion

While the massive, unavoidable recession experts and economists predicted was indeed avoided, and job growth is exceeding all expectations, many Americans are still struggling to feel optimistic about their personal finances.

This shouldn’t be a surprise.

Near the end of 2023, the national average rent was close to $1400 while 21 states currently have a minimum wage below $10 per hour. Meaning a full-time employee could be earning less than $1600 per month and that’s before any taxes, withholdings, or benefits are subtracted.

The recent economic success of the United States is incredible, but it appears the effects of such an upward surge are taking a little while to be felt by everyone in the market.