The Singing River Trail (SRT) Board of Directors has announced that Misti Potter will serve as the organization’s new Executive Director.

“We are thrilled to welcome Misti to the Singing River Trail team,” said Jared Mitchem, SRT Board Chair. “Her expertise in nonprofit leadership, combined with her proven ability to deliver impactful results, positions her as the ideal choice to lead our organization. The board has full confidence in Misti’s vision and dedication to furthering the mission of SRT and creating a lasting legacy for North Alabama.”

Potter brings over 27 years of nonprofit leadership experience to her new role. Her career demonstrates her dedication to organizational growth, resource development, and community impact.

“We are excited to have Misti join us in our mission to bring more opportunities to North Alabama,” said Anna Clem, Interim Executive Director. “Misti’s passion for community-building will be instrumental in driving the vision of SRT. I am confident Misti’s ideas and expertise will take Singing River Trail to new heights.”

As an experienced leader, Potter has driven multimillion-dollar campaigns, created award-winning programs, and built community partnerships that strengthened organizational impact across the country, with her primary focus being in Alabama, Tennessee, and Texas.

Potter’s awards include being named Boys & Girls Clubs of America’s Regional and National Professional of the Year.

She also holds an Ethics in Business Individual Award and Vistage Executive Leadership Award.

As Executive Director of the Singing River Trail, Potter will lead and oversee the organization’s efforts to develop and expand the 200+ mile greenway system across North Alabama.

“I am thrilled to have the opportunity to join the SRT team during this incredibly exciting time of growth and visionary expansion,” Potter said. “The Singing River Trail provides more than hiking, biking, and walking trails. We will continue to provide pathways to healthier lifestyles, alternative transportation options, and gateways to business development and entrepreneurial possibilities.”

The SRT Board of Directors anticipates that Potter’s deep experience in resource development, team-building, and strategic operations will be crucial in fostering community connections and creating opportunities for health, wellness, education, and tourism throughout the region.

Potter is a graduate of Athens State University. She and her husband have been married for 29 years and live in Limestone County.