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Tom Brown’s Restaurant to Open at The Market at Hays Farm

A popular Madison restaurant will be the first restaurant at The Market at Hays Farm.

Tom Brown’s Restaurant has signed on to open a second location at the South Huntsville development, Atlanta-based real estate investor and developer Branch Properties announced.  The steak and seafood restaurant will occupy a 6,000-square-foot space at the Publix- and Staples-anchored development.

Owned and operated by seasoned restaurateurs Tom Brown and Paul Daley, the eatery focuses on providing the freshest ingredients in a casual, yet elevated, atmosphere.

“Despite a challenging year, my team and I are looking forward to continuing our passion and growing our restaurant brand as one of the top choices for premium casual dining in the Huntsville area,” Brown said in the announcement. “The Market at Hays Farm will be an ideal location as we expand into the community, and we are looking forward to opening our doors next fall.”

Tom and Ashley Brown are giving the South Huntsville restaurant its own vibe.

The Huntsville restaurant will be different from the flagship restaurant at The Shoppes of Madison with its own vibe and atmosphere. Brown and his wife, Ashley, are designing the new restaurant with modern, cool colors, complemented by bold pieces of art and gold hardware accents.

The Market at Hays Farm is a 111,233-square-foot shopping center under development in the up-and-coming Hays Farm area of Huntsville, destined to become one of the most prominent shopping and dining offerings in the city.

Anchored by Publix and Staples, the development will also feature a mix of tenants appealing to the surrounding neighborhoods, including the Goodall Homes community, which will add single-family homes for more than 400 families in the larger Hays Farm development.

“As we continue to identify a variety of uses to best serve the surrounding Huntsville area, we are looking forward to The Market at Hays Farm becoming a valuable component of the burgeoning area and overall Hays Farm project,” said Branch Partner and Head of Asset Management Brett Horowitz. “Tom Brown’s will bring a top-tier, yet approachable, dining experience to the center, and we look forward to its continued success as the brand grows.”

Tom Brown’s Restaurant at The Market of Hays Farm is slated to open late next fall.

Goodall Homes Named Single-Family Home Developer for Hays Farm

Goodall Homes has been named the exclusive, single-family home builder for more than 400 houses at Hays Farm, it was announced Tuesday.

Goodall is a Clayton Properties Group builder and  a Berkshire Hathaway subsidiary. Hays Farm is a master planned community in  South Huntsville, just minutes from downtown Huntsville and adjacent to Redstone Arsenal with  direct access through Gate 3.

Hays Farm features 440 single-family homes, 600 multi-family units, a premier office park, a  9.5-acre urban park surrounded by retail, a 440-acre nature preserve, 8 miles of hard surface  greenway, and a Publix anchored grocery center. The outdoor amenities, combined with the  convenience of nearby retail, creates an extraordinary living setting.

“For more than 30 years Goodall Homes has built a legacy of quality and value,” said John Hays, developer and owner of the master-planned community. “Their commitment to excellence combined with their unmatched  ability to buildout a development of this scale makes them a natural fit for Hays Farm.”

Hays Farm has been in the Hays Family since 1906. The land has been cultivated for  generations and now the 850 acres of forests, fields, and springs will serve the families of South  Huntsville for generations to come.

“With its more than 400 acres of greens space and miles of trails, Hays Farm will be a  development like no other in the greater Huntsville area,” says Goodall Homes President and founder Bob Goodall. “In the next few years, we look forward to building beautiful homes in Hays Farm’s three distinct neighborhoods, homes where families come together and  memories are made. Together Hays Farm and Goodall Homes will introduce a balance of  living unrivaled in North Alabama.”

With an estimated timeframe of three to five years, Goodall Homes will be constructing homes in Hays Farm’s three neighborhoods; The Forge, The Forest, and The Fields, offering a variety  of square footage, layout, and price range options. According to a recent HAAR report, housing inventory continues to register at historic lows in Huntsville.

“The partnership between Hays Farm and Goodall Homes will bring more housing options to existing South Huntsville residents and new families moving to the area,” said Bekah  Schmidt, executive director of the South Huntsville Main Business Association. “The subdivisions at Hays Farm have been the most anticipated new construction in the greater Huntsville area.

“This is a buyer’s last opportunity to be a part of a large-scale master planned community in the Grissom High School district.”

Holiday Shoppers Urged to Shop Small, Save Local and Spend Big

They won’t say “Black Friday”, “Small Business Saturday”, or “Cyber Monday” have been called off this year, but instead, it has been extended to incorporate the entire four weeks from Thanksgiving to Christmas.

The Huntsville/Madison County Chamber of Commerce, the Madison Chamber of Commerce, the South Huntsville Main Business Association, Downtown Huntsville Inc., the North Huntsville Business Association, and the cities of Huntsville and Madison have launched a Shop Small, Save Local campaign to support Madison County retailers.

After a long, challenging year of pandemic and shutdowns, the traditional Christmas shopping experience looks a lot different this year than it has in the past, but local small businesses are doing what small businesses do best – they have used a lot of creativity in turning COVID problems into new opportunities, while developing practical solutions like required masks, social distancing, easily accessible sanitizing stations and a whole lot of Plexiglas to improve their business models – perhaps permanently.

Ask yourself – will anyone really miss the traditional mad dash at midnight to lay claim to crowded “Black Friday” doorbusters? Will you miss riding people’s heels to take their parking spot, or wrestling your neighbor out of the last Star Wars Child Animatronic Edition of Yoda?

According to Pammie Jimmar, vice president, Small Business & Events for the Huntsville-Madison County Chamber, local retailers large and small started in October preparing for a longer Christmas shopping experience to help local retailers make up some of what they have lost during the pandemic.

“We have to save our local businesses and that is why the Chamber decided to make a strong statement about it,” said Jimmar. “Traditionally, we celebrate Black Friday, Small Business Saturday, and Cyber Monday, but after what our local businesses have been through this year, we felt it was important to support them all the time, all year long, across the board, and not just on one day or two.”

And it is not just an override of Black Friday and Cyber Monday. Before you wear the lettering off Amazon’s “Submit” button online, Shop Small (Business), Save Local asks residents to take a pause and look at the benefits to shopping local small businesses, and spending big while you are at it!

“Everything you can find online, you can also find locally,” said Huntsville Mayor Tommy Battle. “You can hold it in your hand, try it on, and save the wait for it to arrive. You can save the expense of shipping or returns, printing labels, buying postage, and having to go to the post office. It is also efficient since the receiver can easily exchange it for a different color or a different size.

“In terms of whether it is safe, grocery stores, pharmacies and big-ticket stores have found ways to safely adjust to the pandemic and North Alabamians have learned to mask, sanitize, and separate. So, there is no reason why shopping cannot be an even better experience this year.”

“When you shop local, you are supporting local government,” Battle said. “The money comes from sales tax and is used to build roads and run schools – all things we provide in support of our community. Know that when you buy local, you are supporting a school child, a teacher, or someone who might be distance learning. It is very important for us and for our community.”

For years, “Black Friday”, and more recently, “Cyber Monday” have kicked off the retail Christmas shopping season. Even in normal times, those three days following Thanksgiving mark the first time all year that retailers begin to turn a profit – that is, operate “in the black”, after operating at break-even or at a loss – “in the red” – all year prior.

In 2020, to say retailers have operated in the red is a colossal understatement. The COVID-19 pandemic has challenged retailers in a way they have never had to face before.

“This is definitely an unusual year for shopping,” said Sameer Singhal, president/CEO of CFD Research Corp. and vice chair of Small Business and Events at the Chamber. “The pandemic makes everything look a little bit different and we have a new normal, but it doesn’t stop us from doing what’s the right thing.

“It is all about our small business owners.”

David Christopherson of Roosevelt and Co., a men’s clothing and supply store in Huntsville, said he wants customers to know how conscientious they are in providing a safe and healthy environment where customers can come in and shop.

“Our team is just three people,” said Christopherson. “So, if one of our employees got COVID, we will be losing a part of our team, so I think all small businesses are very conscious about making masking, sanitizing and distancing a priority.

“We extended our Small Business Saturday deals for the entire week so people won’t feel rushed and they can get down here when they can and feel safe and comfortable in the store.  For those who prefer not to come in, we offer more merchandise on our website than usual and provide curbside pick-up and delivery to make it easy for those people.”

Singhal said many small businesses are handling customers the same way.

“In the early days of the pandemic, I called Wild Birds Unlimited on Whitesburg Drive and bought bird seed and a feeder on the phone,” he said. “The manager met me in the parking lot and put it in the trunk of my car.

“Toy Place in Five Points actually did a Facetime walk-through her store, we picked out a gift, she gift-wrapped it, and we picked it up outside the store without ever getting out of the car.”

Madison Mayor Paul Finley: “I have five boys to shop for and I’m going to be looking forward to shopping locally to make prosperity happen for every store in our community.”

“It is just a different year,” said Madison Mayor Paul Finley. “I think part of what we get to do is be innovative in finding purposeful ways to support our community. Ninety percent of U.S. businesses are categorized as small or medium sized. With this pandemic, about one-third of those businesses right now are either operating on a very basic level or not operating at all.

“I have five boys to shop for and I’m going to be looking forward to shopping locally to make prosperity happen for every store in our community. Let’s make this a really successful, although different, season.”

“The pandemic has impacted us in a lot of ways, but the reality is, you can find more interesting, more unique goods when you shop with our local shops,” said Chad Emerson, president and CEO of Downtown Huntsville Inc. “Gifts you can’t find anywhere else, a lot of exclusive lines in clothing, candles and other gifts.

Downtown Huntsville Inc. CEO Chad Emerson: “… the reality is, you can find more interesting, more unique goods when you shop with our local shops.”

“I want to stress that shopping local isn’t just an altruistic thing to do. It’s different, but one thing that is not different is you can buy everything you need for friends and family locally. You can find interesting and unique gifts whether it is downtown, South Huntsville, North Huntsville or the great Madison community and throughout the County. And remember that a lot of the local boutiques have online stores on their websites where you can request curbside pickup.”

Merrill Wright, interim director of the Madison Chamber of Commerce, said shopping local is easy and convenient because you can make a quick stop at a store on your way home from work or school or during a lunch break, to pick up gifts for family and friends.

“We see our small business owners quite often,” Wright said. “We’ve been communicating with them a lot since COVID, and we see the stress they have been under this year. One thing I can say from talking and meeting with them almost daily is, they have a wonderfully positive outlook. They continue to wake up and go to their business in the morning and start every day fresh. And it is not just during the holiday season, it is during the rest of the year as well.

“They need our support whether it is a birthday present or a universal gift, so shop small, local business whenever you can.”

The new North Huntsville Business Association recently introduced Judy Hardin as its executive director. She said North Huntsville’s revitalization projects have helped build relationships between small businesses and the community.

North Huntsville Business Association Executive Director Judy Hardin: “… remember, shopping brings in tourism as well and we all need that.”

“It is the American dream to become an entrepreneur so our business owners are proud of all the new products and services starting up in the area,” said Hardin. “We are having problems due to COVID just like everyone else in Madison County. Small business establishments are supporting each other in getting past the situation, but we are excited and ready to support them because remember, shopping brings in tourism as well and we all need that.”

Bekah Schmidt, executive director of the South Huntsville Main Business Association, said, “This holiday season it is more important than ever to support local businesses. We have great gift guides and if you are buying for the kids, Rocket City Moms website is a valuable tool for ideas.”

The Huntsville-Madison County Chamber launched a website this past spring aimed at helping all types of small business retailers, including restaurants. GetYourGiftOn.org is the perfect solution if you are not comfortable shopping in person. It features many local Madison County retail stores and restaurants where customers can purchase gift cards directly on the site. They can be emailed to you or a recipient from the comfort of home. Even though the recipient may not use the gift card until later, the purchase provides financial support to the business owner immediately.

“It is a great way to thank someone and it is free to all local businesses, whether you are a member of the Chamber or not,” said Singhal. “The site is free for businesses to set up a profile and gift cards. In fact, if your company does not currently offer gift cards, you can set them up right there on the site and it only takes about 15 minutes. There is a link at the top to add your business, and a link to set up gift cards if you don’t currently offer them.”

“There are a lot of positives to shopping locally, but the biggest positive is your next door neighbor or your friends may be working at that store, may be part of the economy supporting that store, part of the economy that store supports,” said Battle. “If we take a minute to think about how much these stores mean to us … and support them, we make for a great Christmas for us and a great Christmas for them, a successful holiday season … so shop local and spend big (dollars).”

 

City Opens Haysland Road from Grissom High School to Redstone Road

Things are moving along in South Huntsville and they will be moving along a lot easier now.

On Tuesday, “Phase II” of Haysland Road through the Hays Farm development was opened from Grissom High School to Redstone Road.

Mayor Tommy Battle, City Council President Jennie Robinson, and Director of Engineering Kathy Martin cut the ribbon for the two-mile roadway.

The two-mile roadway includes a 12-foot-wide multiuse path through approximately 250 acres of preserved open space. (Photos/Steve Babin)

Haysland Road provides a parallel road in the city’s growing southern corridor to ease congestion on Memorial Parkway as well as provide direct access to Grissom High School and Redstone Arsenal.

The $8 million project includes a 12-foot-wide multiuse path through approximately 250 acres of preserved open space.

The Hays Farm development will include single-family homes, apartments and townhouses to complement retail businesses and a nine-acre city park.

South Huntsville Main Wins Main Street Alabama Awards of Excellence

For its work in helping improve the business environment of south Huntsville, the South Huntsville Main Business Association received five Awards of Excellence for 2019-2020 projects from Main Street Alabama.

Main Street Alabama celebrates local program successes with the  announcement of the seventh Annual Awards of Excellence. The awards honor projects and individuals that  make tremendous impacts in their respective communities.  

“The Main Street Alabama model of community reviltization has been an enormous success in the South Huntsville district,” said South Huntsville Main Executive Director Bekah Schmidt. “For the past two years, our volunteers, businesses and supporters have worked diligently to execute our mission of creating a vibrant South Huntsville.
“Receiving five Awards of Excellence is an incredible honor. We are proud of all of our award winners, and grateful for their contribution to the South Huntsville Main Program.”
Main Street Alabama focuses on bringing jobs, dollars and people back to Alabama’s historic  communities. Economic development is at the heart of our efforts to revitalize downtowns and  neighborhood commercial districts.

“It’s an honor to recognize outstanding community projects, leaders and volunteers,” said Mary  Helmer, president of Main Street of Alabama. “The awards represent the good work being done in  Main Street Alabama communities, including those that were initiated after the pandemic, sparking  creative ways to promote and help struggling businesses.” 

The awards were: 

Main Street Hero Award: Redstone Federal Credit Union 

Redstone Federal Credit Union has been instrumental in the South Huntsville Main program as one of the first organizations to step up and support revitalization efforts.

In 2019, RFCU announced a joint program with South Huntsville Main to provide $20,000 in  matching grant funds through the newly created Façade Improvement Grant Program, having a total  economic impact of $184,000 on South Huntsville, and assisting small businesses in improving their  store fronts.  

Excellence in Placemaking, COVID-19 Related: Graduation Mural 

COVID-19 delayed and altered graduation for seniors and the demolition of Haysland Square and owners John and Jimmy Hays wanted to do something special to celebrate the class  of 2020.

The family donated money for South Huntsville Main to commission local south Huntsville artist Sarah Finlen to paint a temporary graduation mural on the south side of Haysland Square. John also paid for photographer Jeff White to take graduation pictures of every senior at Grissom High  School. The temporary mural went viral and has been a popular site for visitors. 

Excellence in Business Development: Possibilities Tour 

To capitalize on the interest in opening a business in South Huntsville, the Economic Vitality Committee created a Possibilities Tour. The Possibilities Tour was designed to connect potential business owners with available spaces. On March 5, some 35 potential business owners and city leaders rode the Huntsville trolley to visit nearly a dozen locations. 

Excellence in Business Promotion: The Cookie Crunch 

Instead of hosting a traditional holiday open house, South Huntsville business owners Jennifer Mullins and Pam Burkholz of Interiors by Consign, rallied the businesses to do something outside the box. The idea emerged to create a Holiday “Cookie Crunch.”

Each participating business kicked off its holiday sales last Nov. 13 and made homemade Christmas cookies. The public was invited to sample the cookies at each participating location and vote for their favorite cookie. In addition, there was a drawing from each business for participating customers. There will be a socially distant cookie crunch this year on Nov. 14. 

Excellence in Marketing: South Huntsville Brand Launch 

South Huntsville Main hosted a brand reveal on June 6, 2019 with more than 150 community members attending. The organization offered  ice cream in branded cups, swag bags for guests, and a photo booth. There was more than $1,500 in merchandise sales. South Huntsville Main also redesigned its website – southhuntsvillemain.org – and saw an increase in traffic.

Publix to Anchor The Market at Hays Farm

One of the most prominent vacant retail developments in the Huntsville metro area is getting a $23.5 million investment, it was announced Friday.

Publix Super Market will serve as the grocery anchor for the Market at Hays Farm (formerly Haysland Square) development, according to developer Branch Properties.

“This is an exciting development for South Huntsville and a welcome announcement for all those residents who have eagerly hoped for a revival of the Haysland Square property,” said Mayor Tommy Battle. “This is also what happens when the city invests wisely in infrastructure that promotes planned growth and development such as the $60 million spent on the South Parkway ‘Restore Our Roads’ project, the new Grissom High School, and the new Haysland Road Extension and greenway.

“We applaud the Hays family for seeing the promise of South Huntsville and for their investment in its success.”

The Market at Hays Farm boasts more than 150,000 square feet of small shops and junior anchor space available in addition to multiple outparcels to serve the needs of the growing South Huntsville community. 

Branch Properties has developed and owned more than 45 Publix-anchored shopping centers around the Southeast and worked in collaboration with Tailwinds Development, which has built more than 15 Publix-anchored centers over the last 20 years.

“Publix has always been a pleasure to work with, and we value our relationship with them,” said James Genderau of Tailwinds. “John Hays and his family, who have owned the property for over 50 years, were truly the reason we made this deal happen. John is a gentleman and man of his word”

Branch Properties Executive Vice President said, “The city’s development staff of Shane Davis (director of Urban and Economic Development), Kathy Martin (city engineer) and Jim McGuffey (manager Planning Service), were rock solid and always had their doors open for us. This team was led by Mayor Tommy Battle who really had a vision for South Huntsville  … We appreciate what (he) has helped us accomplish here”

Since June 2018, South Huntsville has seen $75 million of private investment. The Hays Farm development will include single-family homes, apartments and townhouses to complement retail businesses and a nine-acre city park.

“The much-anticipated Market at Hays Farm is the first of many great things coming to Hays Farm and the South Parkway,” said South Huntsville Main Business Association Executive Director Bekah Schmidt. “We welcome the new Publix to the South Huntsville community and look forward to small businesses and additional anchors coming to the Market at Hays Farm.”

Demolition will begin immediately with the center scheduled to open in the fall of 2021.

Freedom Real Estate, Torch Technologies, Invariant Break Ground on Mixed-Use Facility

Freedom Real Estate & Capital, Torch Technologies and Invariant Corp. have announced they will be breaking ground on a mixed-use facility in South Huntsville, with a targeted completion date in summer 2021.

The groundbreaking ceremony, cancelled due to COVID-19, was set to take place at the end of April. This new development follows the 2019 completion of Torch’s Technology Integration and Prototyping Center.

Freedom, a real estate investment company, will develop the facility at 4040 Chris Drive, and has leased the first two spaces to Torch and Invariant, with opportunity for an additional tenant. The multi-tenant building will house up to 92,000 square feet and will feature a mix of office, research and development labs, light manufacturing, assembly and integration space along with a high bay.

Torch, a 100 percent employee-owned services and solutions defense contractor founded in 2002 in Huntsville, has shown its continued commitment to the redevelopment of and investment in South Huntsville through the rapid growth of its Huntsville headquarters. Torch’s campus consisted of two buildings in 2015 and, just five years later, the company is breaking ground on its sixth building.

Rendering shows the Freedom-Torch-Invariant facility from the south parking lot.

“We are proud to work alongside the city and state in our continued efforts to improve the standard of living in our South Huntsville community,” said John Watson, president and CEO of Torch.

Invariant, a Huntsville-based engineering services and software development company founded in 2001, is expanding into the facility to support its continued growth.

“We are excited to grow and expand into this new facility that will provide our employees the resources needed to ensure quality services and products are delivered to our customers, and we are proud to be a part of Huntsville’s continuing success,” said David Anderson, president of Invariant.

The project is part of a continued effort to redevelop South Huntsville.

The city has been working to reclaim, modernize and upgrade the area along South Memorial Parkway to encourage investment and redevelopment in the area, and is seeing progress with the announcements of new projects, including Hays Farm.

“Torch has been a catalyst for South Huntsville’s revitalization since the very beginning,” said Bekah Schmidt, CEO of South Huntsville Business Main Association. “The new facility at 4040 Chris Drive is a mixed-use facility with a state-of-the-art laboratory and premier manufacturing space.

“We look forward to seeing this project completed next year and appreciate Torch’s continued investment in South Huntsville.”

Bill Roark, co-founder of Torch Technologies and CEO of Freedom Real Estate & Capital, said, “We are proud to be able to contribute to economic development and growth in South Huntsville. This community is our home, and we look forward to watching it grow and thrive for years to come.”

How to Help Neighborhood Businesses During the Coronavirus Outbreak

By Bekah Schmidt

It has never been more important to support our local small business community. The Coronavirus outbreak is affecting brick and mortars all over the nation, and no business is immune to this national emergency.

Here are five ways you can support small businesses in Huntsville, from your couch or car.

  1. Order takeout or delivery from your favorite independent restaurants

Your favorite restaurant may have shut its doors, but you can still order online through apps such as Grub Hub, Grub South, Door Dash and more. Independent restaurant owners are transitioning their servers to deliverers. Call the store first and ask what the best delivery method is for the restaurant. Most restaurants are offering curbside service too, which allows for touchless delivery to your vehicle. If you do use an online delivery app, Grub Hub is waiving fees for independent restaurant owners, so more of your money will end up in the restaurant owner’s pocket.

  1. Look for take and bake options or ready-made meals

Several businesses are offering meals to go for the whole family versus individual meals. This is more cost effective for the business owner and consumer and requires less touch points in handling of the food. Good Company Café is offering a “take and bake” menu, and Kathleen’s Catering is offering dinner for 6 for $35.99! Ordering dinner from a local restaurant, versus going to the grocery store reduces the amount of touch points and exposure you have to the general public. (A small restaurant might have a staff of five or less – going to the grocery store you are exposed to hundreds of people.) One last tip, you can also freeze the meals for later.

  1. Shop your favorite local retailers online

Retail stores are moving their business online and to their social media accounts – which is where customers are, too. You can still pick up a birthday gift for a friend or find the perfect home décor for spring from your couch. Businesses are posting their products online and invoicing customers. Other retailers are offering curbside pickup or delivery. Ruth’s Nutrition, a vitamin store in South Huntsville, is taking orders and payments over the phone, and bringing your order to your car, so you don’t have to leave your vehicle.

  1. Purchase a Gift Card

Purchasing a gift card to a local business is a great way to support the local economy right now. The business gets the cash they need now – and you get to treat yourself later! Most businesses offer gift cards online. If you don’t see a gift card online option, call the store. Business owners are mailing out gift certificates to customers or offering curbside gift card delivery. Even if it is only $20, it makes a huge difference for our local businesses.

  1. Write a positive review

The Coronavirus outbreak has caught everyone off guard and our small business owners are all feeling the pressure of the unknown. As a customer you can like, comment, share and review our businesses and inspire others to do the same. It takes less than a minute to leave a positive review. When you review a business, you build consumer confidence and encourage others to shop local. As many businesses transition to doing most of their business online, business owners will rely on your feedback to improve their processes.

Bekah Schmidt is the executive director of the South Huntsville Main Business Association.

 

 

 

 

South Huntsville Businesses Receive Facade Improvement Grants

There will soon be a new look to some South Huntsville businesses.

Nearly a dozen small businesses will be able to improve their storefronts, facades and even landscaping thanks to Façade Improvement Grants, the South Huntsville Main Business Association announced.

Business owners applied for the grants, sponsored by Redstone Federal Credit Union. The businesses demonstrated how the improvements to their storefronts would affect the overall appearance, quality, growth and vitality of the South Huntsville district.

The grants provide up to two-to-one in matching funds for 11 projects ranging from $800 to $4,000. The total economic impact is $184,000 in the South Huntsville community.

“The Façade Improvement Grants are contributing to a positive business environment in South Huntsville,” said Bekah Schmidt, executive director for the South Huntsville Main Business Association. “Through the grant, we are encouraging the revitalization of buildings and supporting business improvement. We look forward to seeing these projects completed over the next six months, and greatly appreciate our presenting sponsor, Redstone Federal Credit Union for making this all possible.”

The grant program is part of South Huntsville’s participation in the Main Street Alabama, a statewide effort to build stronger communities through effective downtown and neighborhood commercial district revitalization. South Huntsville was designated a Main Street Alabama community in June 2018.

The following businesses and or shopping centers will be utilizing the matching grant funds to complete façade renovations, building enhancements, or landscape improvements.

  • Angel’s Island Coffee Shop
  • Apollo Animal Hospital
  • Bubby’s Diner
  • Das Stahl Bierhaus
  • Earth Touch Garden Center
  • Eleanor Murphy Library
  • 8200 Memorial Parkway
  • Off the Rack Boutique
  • Main Street South
  • Sabghi’s Jewelers
  • Village Center

For information, call 256-701-2290, email bekah@shba.biz or visit southhuntsvillemain.org/façade.

‘Tis the Season to Shop Small Business

Crisp air and the crunch of leaves underfoot seem to suggest that fall has finally arrived in Huntsville, and along with that seasonal shift arrives the promise of the holidays just around the corner.

Cured and Company features charcuterie gifts. (Photo/Olivia Reed)

For many Huntsvillians, the harried pace of the holidays translates to long lists and the merriment of multi-tasking.

Family, full-time jobs, travel commitments, and social engagements crowd the calendar, and modern day “smart shopping” can typically translate to online shopping carts and expedited shipping.

Although big-box retailers such as Amazon and Target can offer a fast fix in the holiday crunch, community leaders advocate that in the long run supporting small business is synonymous with smart shopping.

“As a consumer, you have purchasing power,” said Bekah Schmidt, Executive Director of South Huntsville Business Association. “If you chose to purchase a product for cheaper at a big box retailer instead of shopping local, you send that purchasing power to support a different economy.

“And, while you may see a return in the short run, when you have a strong local economy, you have a strong quality of life.”

Small Business Saturday is Nov. 30 nationwide and, as the date approaches, Huntsville small business owners strive to remind locals that not only do small businesses offer unique finds, they also offer an experience that can’t be found from filling an online shopping cart.

Whether it’s for corporate clients, holiday host/hostesses, teachers, or just friends and family, gift giving can be tricky, and small stores can offer insight, ideas, and inspiration that is harder to come by at big box chains.

This vision of a more personalized purchasing experience was part of the inspiration when Stephanie Lowe and Emily Rogers, co-owners of Cured and Company, created their custom charcuterie board business.

“We know the holidays are a time for gift giving and many people like to gift food for corporate clients,” said Lowe. “We created this business around the idea that food brings people together, and when you are going to someone’s house to a party, instead of bringing wine or liquor, a box of charcuterie is a fabulous gift.

“It’s something special and unique and pretty. And it’s also delicious.”

Like many other small business owners, Lowe says they are creating special items just for the holidays, including wrapped gift boxes of artfully arranged meat and cheese that can serve up to six.

Stylish presentation is another reason shopping small makes for a more unique gift.

Gina Garrett, owner of South Huntsville gift shop Sweet Pineapple, said although they offer complimentary gift wrapping year-round, their holiday packaging is especially beautiful.

Sweet Pineapple offers cozy sweaters by Barefoot Dreams, Ronaldo Jewelry, and a huge selection of candles and other home goods. (Photo/Olivia Reed)

“It’s hard to order something online and it arrive beautifully wrapped,” she said. “And online shopping can be really overwhelming. Once you start scrolling online, you feel like you need to scroll thorough every single thing to see all of your options.

“It’s nice to be able to just walk into a shop where a lovely display has been curated for you.”

Sweet Pineapple offers cozy sweaters by Barefoot Dreams, Ronaldo Jewelry, and a huge selection of candles and other home goods at price points that Garrett says will fit any budget.

For little ones, The Toy Place in Five Points is another spot where in-store service is a key part of the shopping experience.

“There is no algorithm for the investment that a small business makes in its customers,” said owner Susan Blevins. “I take pride in being able to offer guidance to anyone who walks through my door, especially someone who is buying a gift for a child and needs help finding the right item.”

For art enthusiasts and foodies, Harrison Brothers Hardware on the downtown square has become a staple for seeking special and whimsical gifts like gourmet cookware, books, art, fine crafts, and children toys.

TKH Leather Goods by Thad Hooper can be found at OTBX.

And much of Harrison Brother’s merchandise is by local artisans and authors.

Just blocks away from the square, OTBX (Olde Towne Beer Exchange) will offer crate gift bundles with craft beer selections, fun novelty t-shirts, Timbrook toys, and even custom leather goods by local artisan Thad Hooper.

With endless options for unique gifts, exceptional customer care, and the added bonus of supporting a strong local economy, shop owners insist that shopping small isn’t only smart, it’s also a chance to slow down and actually enjoy the season.

“People want an authentic experience,” said Schmidt. “They want to go to Clinton Row and get a cup of coffee at Honest Coffee and then browse the stores like Roosevelt & Co. and In Bloom and Elitaire. This isn’t a new phenomenon, but as a society we are going back to it.

“People crave that authentic find, and that’s exactly what you get when you shop local.”