MADISON — The role was reversed for the Madison Chamber of Commerce when it held a ribbon-cutting and open house – for itself. The Chamber moved to 103 Spenryn Drive near downtown from its former location inside the Hogan Family YMCA on Hughes Road. The new space is about double of what the Chamber had […]
About Kimberly Ballard
Kimberly Ballard has been writing in one professional form or another for over 35 years. She has a BA in Communications and a minor in World Literature from the University of Alabama. She started out selling radio advertising for an FM radio station in Biloxi, MS, writing her own radio spots.
Kimberly worked as an account manager, copywriter, and media planner/buyer for two ad agencies in Miami, FL, and moonlighted at the ABC affiliate (WPLG) as a floor director and production assistant for a Top 10 media market news station. She freelanced TV and video production gigs, working behind the scenes on locally-produced Miami TV shows like the Don Shula Show. She also spent a great deal of time in the newsroom where she learned how decisions were made about the news and how it got on the air. This would later play an important role in her career as a writer.
She moved back to Alabama where she worked as the managing editor for a local business and lifestyle magazine and went on to work as a commercial producer for Huntsville’s WAAY (ABC) where she learned to edit video and produce TV commercials and PSAs.
She moved back to Florida in 1997. With a well-rounded background in broadcast production, news, print, ad agencies, magazine editorial, copywriting, and sales – she worked as the marketing director for a window film manufacturer in St. Petersburg, FL with an automotive, commercial and residential product line.
She was able to use diverse background to be involved in all aspects of advertising and marketing for the company, including writing and producing marketing videos, and supporting the sales teams with content and marketing literature. It was during this time that Kimberly landed a permanent editorial writing gig for the Detailers Digest and Mobile Tech News. She would go on to write for them for 14 years.
In 2006, Kimberly moved back to Huntsville for family reasons. After doing a variety of project work to test her ability to start her own business, in 2008, she took the leap to go out on her own with KimberlyWritesCreative.
Specializing in straight editorial at first, she wrote consistently for publications like the Chamber of Commerce Annual Guides and Initiatives magazine, the R&D Report owned by the Huntsville Times, Pulse published by Crestwood Hospital, EVENT Huntsville, and many others.
Still writing for the Detailers Digest and Mobile Tech News, a Boston-area detailer contacted her in 2010 about a project known as the Air Force One Detailing Team at Seattle’s Museum of Flight, led by Master detailer and detailing trainer, Renny Doyle. Doyle was well-known in the high-end automotive detailing industry and he asked Kimberly to write some press releases for detailers on the team in their local markets.
The response was overwhelming. Today, Doyle’s Detailing Success Network of hundreds of high-end, automotive detailers and paint correction specialists make up 50 percent of Kimberly’s writing work in the form of newsletters, PR, websites, and magazine articles in the automotive industry. She has also been building Wordpress websites and writing them since 2015.
Having written for the Huntsville Business Journal’s sister publication EVENT Huntsville for about ten years, Kimberly, who has felt for some time that Huntsville needed a small business-oriented magazine, was one of the first to jump onboard when the Huntsville Business Journal launched its maiden issue in June 2018.
Kimberly is best known for her editorial and copywriting versatility.
Entries by Kimberly Ballard
MADISON — Shovels in hand, the Breland Companies, Madison County Commission Chairman Dale Strong, and Madison Mayor Paul Finley joined the leadership team for avid Hotels to break ground on their first hotel in Alabama. “We are excited about this great location in the City of Madison and to be a part of Town Madison’s […]
Huntsville residents are used to going around things. Most people have skirted around Redstone Arsenal for 65 years to get where they are going. And, after all, when you live in a valley, there are going to be some mountains to traverse, but the priority $18 million Cecil Ashburn Drive road improvement project has been […]
MADISON, Ala. — Nationally, women make up less than 10 percent of the construction industry – 9.1 percent according to the National Association of Women in Construction. That number has been steadily increasing over the past decade, so much that the NAWIC started a Women in Construction Week, held annually in March. It highlights women […]
MADISON — The home for the Rocket City Trash Pandas baseball team is about one-quarter complete. Concrete and steel have gone up and the underground plumbing and electricity is being laid. Mud is moving, tractors are pulling, trucks are dumping, and walls are being erected. The entire Town Madison development may have gotten off to […]
MADISON — Two of Madison’s most popular spring events will be on separate days this year to accommodate the participation of more restaurants, pubs and breweries, according to the Madison Chamber of Commerce. The events – Madison Market and Bites & Brews Food & Beer Tasting – are known as Taste the Spirit of Madison […]
MADISON — For those who don’t know, the City of Madison was once called Madison Station and it grew up around the Madison Train Depot. Sitting alongside the train tracks that still sees two trains per day, in the 1950s the building held the original City Hall and a two-cell jail. Tony and Cindy Sensenberger […]
MONTGOMERY — The Port of Huntsville received a 2019 Governor’s Trade Excellence Award Wednesday in a ceremony at the State Capitol with Gov. Kay Ivey. The annual awards recognize companies that fuel Alabama’s robust export business and sell their innovative designs and products in markets worldwide. The Port of Huntsville was one of eight honorees […]
MADISON — Ever since Madison Mayor Paul Finley announced the building of a new concept at Town Madison called Pro Player Park, it provoked visions of a stylized Ernest Lawrence Thayer: Then from five thousand throats and more there rose a lusty yell; It rumbled through the valley, it rattled in the dell; It pounded […]
If all you know about St. Patrick’s Day is shamrocks, leprechauns, and Lucky Charms breakfast cereal, you might be surprised to learn there is an economic message wrapped up in all that ádh mór coming your way March 17. This year, the 42nd annual Ellen McAnelly Memorial St. Patrick’s Day Parade will draw 1,500 participants […]