Essex Capital and Ascend Property Group have jointly announced the successful closure of a $115 million construction financing deal for Front Row. This substantial project, located in the heart of Huntsville’s downtown area, is positioned to be one of the Southeast region’s largest and most anticipated developments.

Front Row will span over 11 acres, comprising 545 high-end residential units, 36,000 square feet of Class-A office space, and 47,000 square feet of retail space. In collaboration with Crunkleton Associates, the exclusive leasing broker for the retail component, the aim is to create a comprehensive dining, entertainment, and commercial experience for the local market.

Front Row comprises two six-story buildings with residential, office, and retail components, surrounding a central urban green space for outdoor activities.

Construction is set to commence in January 2024, aiming to deliver retail space by late 2025, with apartments and office spaces ready for occupancy by early 2026. Additional phases, including a boutique hotel, a Class A office tower, luxury condos, and more, will be disclosed at a later date.

Situated across from the Von Braun Center, Front Row is designed to be a significant addition to Huntsville, introducing modern design to the city’s evolving downtown core. Its construction aligns with major growth initiatives in the district, coinciding with other nearby projects like the recently announced Riverwalk and the upcoming pedestrian Skybridge connecting downtown with the Lowe Mill ARTS & Entertainment district.

Front Row will play a pivotal role in Huntsville’s modernization, connecting key areas such as Big Spring Park, Fountain Circle, University of Alabama Huntsville, Downtown Greenway, and more. Positioned as an interlink with the Von Braun Center development, it contributes to the city’s reputation as a dynamic urban center.

This collaborative venture involves Ascend Property Group, Essex Capital, and affiliates of Silverstein Properties, Cantor Fitzgerald, and Arctaris Impact Investors. Key partnerships include Crunkleton Associates, Torti Gallas + Partners, Matheny Goldmon, ARCO/Murray, and The VOREA Group.

For more information, please visit frontrowhsv.com.