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Vertiv Joins Stovehouse as Newest Office Tenant

Vertiv, a global IT infrastructure provider, will join the Stovehouse development on Governors Drive in West Huntsville, according to a release from Crunkleton Commercial Real Estate and Stovehouse Properties.

Recently ranked as the No. 1 supplier of remote IT management devices worldwide by analytics IHS Markit, Vertiv  expects to complete its move by the first quarter next year and will remain open at its facility on Corporate Drive during the move. Vertiv brings together hardware, software, analytics and ongoing services for data centers, communications networks and commercial and industrial facilities.

“Our new site at Stovehouse will help us match the facility to our people and our business,” said Patrick Quirk, vice president and general manager, IT systems at Vertiv. “When we decided to relocate, we prioritized finding a facility that captured the innovative nature of our company. We have roots as a small, Huntsville-based IT management device startup (formerly Cybex, then Avocent), so having the chance to connect our history with the historic Martin Stove factory was an opportunity we couldn’t miss. It should be able to accommodate our growth for years to come.

“We are excited to create a modern, collaborative work environment that builds on the bones of this historic structure. Our new office will incorporate a state-of-the-science development data center, training and demo space within a high-energy, community-driven environment. We plan to make it a place that will draw in fresh new talent and take care of our current employees.”

The owners of Stovehouse said they are excited to have Vertiv on board.

“It’s an honor to have Vertiv join our list of office tenants at the Stovehouse campus,” said Danny Yancey, owner and developer of Stovehouse. “We hope that the development will offer several amenities that are coveted in the modern workplace, like access to local cuisine, fitness studios, leisure activities, and many other things we plan to add in the future.

“Vertiv will be able to highlight these features when attracting new talent to its team.”

Estimates show when Stovehouse is at full capacity there will be around 500 people working on campus daily at the businesses along with thousands of visitors coming for food and nightly entertainment throughout the week.

“Stovehouse was created to blend the modern workplace with opportunities for leisure,” said Crunkleton’s Eric St. John. “Developers have put together an exceptional space for both emerging and established businesses like Vertiv. Office users have an enhanced quality of life thanks to other nearby services that make their workday more enjoyable and productive.”

 

‘Corner Office’ Coming to 125 North Side Square

 

 

On the corner of the historic downtown Huntsville square, a new face for an old building is underway.

Jimmy John’s will remain open while the “Corner Office” is under construction. (Photo/Crunkleton Commercial Real Estate)

To be known as the “Corner Office”, the new Crunkleton Commercial Real Estate project at 125 North Side Square will give a much-needed facelift to a property that has seen many lives and uses over the course of its existence. The development will feature retail and modern offices.

A new attractive lobby will be added on the ground floor where offices can receive visitors. There will also be balconies added to the front of the building so, during a busy workday, tenants can step outside and enjoy a breath of fresh air while surveying the busy downtown street below. .

Inside, the spaces will be updated and improved while still maintaining the building’s original charm, such as exposed brick accents.

Contemporary office space will soon occupy the interior of the building.

The first floor will encompass 1,750 square feet of retail/restaurant/entertainment space.

The second and third floors have a combined 7,000 square feet of office space divided into four 1,750-square-foot suites — two on the second floor and two on the third floor.

These suites can also be combined if needed. The project is scheduled to be completed by the end of the year.

Visit crunkletonassociates.com.

 

 

Stovehouse’s ‘Retailtainment’ Concept to Include Gaslight Alley Retail District

There is nothing new about restaurants and retailers using a little pizzazz to entice customers to buy or experience their products and services.

Mexican restaurants have Mariachi bands; traditional pizza parlors entertain customers twirling pizza crusts; New Orleans chefs shuck oysters and suck crawfish heads for their customers; and retailers have BOGOs and Midnight Madness sales.

Gaslight Alley’s design is inspired by decorated alleys and shops in St. Augustine, Fla., and Lovat Lane in London. (Rendering/Crunkleton Commercial Real Estate)

But, according to Haley Clemons, marketing coordinator for Crunkleton Commercial Real Estate Group, retailers notice contemporary shoppers and diners are putting more importance on the experience of eating and shopping than they have in the past.

“Businesses in the retail industry are adopting out-of-the-box strategies to attract new audiences that value entertainment and interacting with brands in creative ways,” Clemons said. “Known as ‘retailtainment’ … many concepts are drawing in traffic by going above and beyond the basic shopping trip.”

Yoga-wear stores hosting in-shop fitness classes, or beauty brands encouraging their clientele to participate in the creation of their own purchases, are examples of this.

The Stovehouse Food & Leisure Garden, which is at the heart of the old stove factory property, is the perfect example of a venue conceived on the idea of retailtainment.

They have taken compatible concepts such as casual dining, live music, outdoor games, and special events and brought them together to collaborate. This creates a casual, inclusive atmosphere at the Stovehouse that is extremely popular with millennials.

Stovehouse Phase II: Gaslight Alley

With the success of the Stovehouse Food & Leisure Garden, developers are beginning Phase II where they will essentially repurpose an entirely separate section of the expansive old factory for retail, taking care to maintain the property’s old-world architecture and atmosphere. The “old-world shopping district” is called Gaslight Alley.

“Encompassing several retail spaces along a beautiful cobblestone walkway, Gaslight Alley will be home to all kinds of concepts with the hopes of attracting boutiques, soft goods, home décor, hair salons, and more,” said Clemons. “The possibilities are endless, and the district has already captured businesses — some that are scheduled to make their debut later this year.”

The Burn Collective is already hosting events at Stovehouse and its space will be open soon. (Photo/Crunkleton Commercial Real Estate)

When finished, Gaslight Alley, whose design is inspired by decorated alleys and shops in St. Augustine, Fla., and Lovat Lane in London, will be an eclectic shopping experience and a hotspot for one-stop destination shopping and retailtainment.

Currently, several businesses have set up office space at Stovehouse. Spur, Onyx Aerospace, Star Lab, Liberty Learning, and the Stovehouse Properties team are all housed there.

“Gaslight Alley businesses will also be part of the growing West Huntsville entertainment district that connects to nearby Campus 805,” said Clemons.

Among the committed tenants so far are Charlie Foster’s Coffee, F24 Training and the Burn Collective Fit Studio.

Charlie Foster’s is a locally owned, multi-roaster coffee shop at the entrance to Gaslight Alley. There is the 1,850-square-foot shop with a 500-square-foot outdoor patio. They will sell coffee beans from around the U.S., but the most unique thing about Charlie Foster’s is their plan to offer jobs to people with intellectual and developmental disabilities.

F45 Training, across from Charlie Foster’s, is a 2,835-square-foot functional training center offering high-intensity group circuit training classes. They will provide themed workouts and bring in a live DJ to get people motivated. They will be opening before the end of the year.

On a more mainstream level, the Burn Collective Fit studio is in the breezeway connecting to Gaslight Alley. They offer individual and group training in cardio, sculpting, and yoga barre classes, as well as athleisure apparel, candles, and jewelry. They are relocating from Franklin Street downtown.

 

Times Plaza Coming to Life; Bad Daddy’s Burger Bar Grilling Next Month

The sounds and smell of fresh burgers on the grill will soon be wafting out on South Memorial Parkway.

Bad Daddy’s Burger Bar will initiate the action at the new Times Plaza center next month with Super Chix Chicken & Custard scheduled to follow in October. Also on the bill of the work-retail-dining center are Stone Age Korean Steakhouse and Just Love Coffee.

Bad Daddy’s burgers are made from scratch. (Photo/Bad Daddy’s Burger Bar)

Charlotte-based Bad Daddy’s is an iconic brand with a dedicated following and this is the company’s first store in Alabama.

“They have been searching for a way to enter the Alabama market, and we are thrilled they chose Huntsville as their introduction,” said Anusha Davis, Crunkleton Commercial Real Estate leasing agent. “We have a community that readily embraces new concepts and our city’s growth is attracting more well-known brands to join developments like Times Plaza.”

Bad Daddy’s is a scratch kitchen serving premium angus burgers and quintessential American fare. 

So, what makes Bad Daddy’s Burger Bar so appealing?

“Simply put, Bad Daddy’s elevates the standard beer and burger to a whole new level,” said Amy Nedwell, director of marketing for Bad Daddy’s. “We are a high-intensity scratch kitchen serving chef-driven menu options made to customer specifications. Best of all, we have something for everyone because we go beyond beef.

“Our appetizers, salads and veggie burgers have won us much praise, and we make sure Bad Daddy’s has something to satisfy everyone’s taste buds.”

Classic rock tunes combined with guitars, old road signs, records and neon give Bad Daddy’s a family-friendly “grunge” feel that pairs with its towering entrees.

Local beers will be available on tap as well as a signature cocktail menu. There’s even a selection of adult milkshakes. Kids are also welcome to treat themselves thanks to a children’s menu featuring sliders, hot dogs, grilled cheese, tenders and more.