If all you know about St. Patrick’s Day is shamrocks, leprechauns, and Lucky Charms breakfast cereal, you might be surprised to learn there is an economic message wrapped up in all that ádh mór coming your way March 17. This year, the 42nd annual Ellen McAnelly Memorial St. Patrick’s Day Parade will draw 1,500 participants […]
About Kimberly Ballard
Kimberly Ballard has been writing in one professional form or another for over 35 years. She has a BA in Communications and a minor in World Literature from the University of Alabama. She started out selling radio advertising for an FM radio station in Biloxi, MS, writing her own radio spots.
Kimberly worked as an account manager, copywriter, and media planner/buyer for two ad agencies in Miami, FL, and moonlighted at the ABC affiliate (WPLG) as a floor director and production assistant for a Top 10 media market news station. She freelanced TV and video production gigs, working behind the scenes on locally-produced Miami TV shows like the Don Shula Show. She also spent a great deal of time in the newsroom where she learned how decisions were made about the news and how it got on the air. This would later play an important role in her career as a writer.
She moved back to Alabama where she worked as the managing editor for a local business and lifestyle magazine and went on to work as a commercial producer for Huntsville’s WAAY (ABC) where she learned to edit video and produce TV commercials and PSAs.
She moved back to Florida in 1997. With a well-rounded background in broadcast production, news, print, ad agencies, magazine editorial, copywriting, and sales – she worked as the marketing director for a window film manufacturer in St. Petersburg, FL with an automotive, commercial and residential product line.
She was able to use diverse background to be involved in all aspects of advertising and marketing for the company, including writing and producing marketing videos, and supporting the sales teams with content and marketing literature. It was during this time that Kimberly landed a permanent editorial writing gig for the Detailers Digest and Mobile Tech News. She would go on to write for them for 14 years.
In 2006, Kimberly moved back to Huntsville for family reasons. After doing a variety of project work to test her ability to start her own business, in 2008, she took the leap to go out on her own with KimberlyWritesCreative.
Specializing in straight editorial at first, she wrote consistently for publications like the Chamber of Commerce Annual Guides and Initiatives magazine, the R&D Report owned by the Huntsville Times, Pulse published by Crestwood Hospital, EVENT Huntsville, and many others.
Still writing for the Detailers Digest and Mobile Tech News, a Boston-area detailer contacted her in 2010 about a project known as the Air Force One Detailing Team at Seattle’s Museum of Flight, led by Master detailer and detailing trainer, Renny Doyle. Doyle was well-known in the high-end automotive detailing industry and he asked Kimberly to write some press releases for detailers on the team in their local markets.
The response was overwhelming. Today, Doyle’s Detailing Success Network of hundreds of high-end, automotive detailers and paint correction specialists make up 50 percent of Kimberly’s writing work in the form of newsletters, PR, websites, and magazine articles in the automotive industry. She has also been building Wordpress websites and writing them since 2015.
Having written for the Huntsville Business Journal’s sister publication EVENT Huntsville for about ten years, Kimberly, who has felt for some time that Huntsville needed a small business-oriented magazine, was one of the first to jump onboard when the Huntsville Business Journal launched its maiden issue in June 2018.
Kimberly is best known for her editorial and copywriting versatility.
Passions run high when neighborhood schools face retirement. Residents and alumni get emotional reminiscing about passing notes in science class, sneaking their first kiss behind the bleachers, gossiping with friends around the lockers, and cramming for pop quizzes in the library. Unlike an old warehouse or aging office building, most schools face an uncertain future. […]
Someone said that looking back, 2018 was a year for the record books for Huntsville and Madison County …. “off the charts” and “epic”. That someone was Chip Cherry, president and CEO of the Huntsville/Madison County Chamber of Commerce. His remarks came Wednesday at the 83rd Annual Chamber Membership Meeting. According to real numbers, his […]
MADISON — Mayor Paul Finley made some major announcements and shared some astounding economic data Friday night at his annual State of the City Address. Two new hotel chains, the Avid Hotel and Hilton Garden Inn, will join Home2 Suites and Margaritaville at Town Madison. Why the need for more lodging? Because among his big […]
MADISON — An old Down in the Delta family recipe for fried chicken is coming to Madison in April. Champy’s Famous Fried Chicken will open in the renovated Bison’s Bar & Grill building at 8020 Madison Boulevard, in front of Publix near Zierdt Road intersection. It will be Champy’s fourth location in Alabama. There are […]
According to Inc. magazine, tech companies are feeling the pressure of rising costs in large coastal cities. Businesses and residents are leaving in search of opportunities in less expensive areas. This is great news for Huntsville which, in 2018, saw new companies planting seeds, older companies deepening their roots, infrastructure branching outward, and the quality […]
In case you haven’t noticed, there is something moving around over at the century-old Martin Stove Factory, and we are sure it is not the ghosts of Charles and W.H. Martin, transitioning wood-burning stoves into electric ranges and cast-iron skillets. However, there is definitely something cooking in the old stove plant at 3414 Governors Drive […]
Huntsville is a well-known destination for retiring veterans who want to do business with the government. In 1992, Rosalyn Thompson-Blackwell and Roderick Herron met during 14 weeks of Officer’s Training at Fort Benning, Ga. Thompson-Blackwell, president and CEO of Huntsville’s Mb Solutions, had worked as a project manager and acquisitions officer in the Army, stationed in […]
Huntsville has never been the kind of place to wait around for technology to make its way here. Sure, in many ways, Huntsville is still a traditional Southern city with long, hot, sultry summers and a penchant for football rivalries and ice-cold beer. But make no mistake – Huntsville’s pluck and grit is writ in […]
For years economists have pushed the idea that “Black Friday” is the first day of the year in which retailers operating all year “in the red” and at a loss, use the Christmas buying season to turn a profit putting them “in the black.” Supposedly on the day after Thanksgiving, shoppers are so full of […]