In a crowded digital marketplace where brands compete for attention across social media, search engines and streaming platforms, one marketing approach may appear counterintuitive: telling some consumers, “This isn’t for you.” Known as “dissuasive framing,” the strategy is central to research led by Dr. Karen Anne Wallach, a professor in UAH’s College of Business. Her […]
GeneCapture, Inc., is cutting the time to diagnose an infection from several days to a few hours. This week, the HudsonAlpha Institute for Biotechnology associate company demonstrated its breakthrough diagnostic technology to local clinicians and physicians. Their portable, lab-free platform enables identification of the correct antibiotic treatment in near real-time. While traditional hospital diagnostics can […]
For more than a decade, University of Alabama in Huntsville and Northrop Grumman have partnered on workforce development initiatives. On March 3, the organizations marked a milestone as more than 60 full-time and internship offers were extended to UAH students and recent graduates. Northrop Grumman is currently the leading employer of UAH alumni, and the […]
Called a game-changer for West Huntsville, the city is another step closer to linking downtown with UAH and Cummings Research Park and some of Huntsville’s more established neighborhoods. Huntsville took that step when the City Council approved an engineering design and construction administration services contract with Volkert for the “urban park.” “This will be a […]
Dr. Jodi Price has marked many milestones with her students at The University of Alabama in Huntsville (UAH). Since joining the Department of Psychology in 2008, she has watched students move on to new jobs, academic advancements and, ultimately, graduation. “I’m still thrilled on graduation days,” Price says. “I know how momentous and important those […]
Huntsville has one of the largest numbers of engineers per capita in the United States. And, there’s room for more! To recognize the profession, the University of Alabama in Huntsville is hosting its annual Engineers Week through Feb. 28. For the fifth straight year, the Engineering Showcase, sponsored by the Chan family, is the signature […]
Local talent combines with guest artists to form exciting musical configurations for the spring 2026 Constellation Concert Series at The University of Alabama in Huntsville (UAH). This dazzling array begins Friday, Feb. 20, with a celebration of the Josh Couts Quintet’s new jazz album and keeps on shining with the 12th Annual UAH Keyboard Festival […]
On Friday, Feb. 13, Alabama U.S. Sen. Katie Britt spoke to a sold-out crowd at the Huntsville/Madison County Chamber’s 2026 D.C. Legislative Update luncheon. During her address, she discussed judicial nominations, U.S. Space Command, legislative achievements, appropriations, funding for North Alabama, and various policy initiatives. During her speech, Britt addressed the 2025 government shutdown, which […]
After nearly 40 years, an era of climate expertise is coming to an end at the University of Alabama in Huntsville and the state. Dr. John Christy, distinguished professor of Atmospheric Science and director of UAH’s Earth System Science Center, is retiring from UAH and as the state climatologist in July. He began studying global […]
The University of Alabama in Huntsville’s College of Business will host the Business of Space Conference from March 1-3 on the UAH campus. Registration for the conference is open and runs through Feb. 26. The cost is $575. Discounted rates are available for those who register by Feb. 9, and special rates are available for […]
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