In a crowded digital marketplace where brands compete for attention across social media, search engines and streaming platforms, one marketing approach may appear counterintuitive: telling some consumers, “This isn’t for you.” Known as “dissuasive framing,” the strategy is central to research led by Dr. Karen Anne Wallach, a professor in UAH’s College of Business. Her […]
“We’re really trying to give maximum utility to the soldier at a price that is highly affordable.” That’s how Sheila Cummings, CEO of Cummings Aerospace, describes her company’s latest product for American and allied soldiers – the Hellhound S3. The Hellhound S3 drone is 3D-printed at the company’s 46,000 square-foot facility at Redstone Gateway. “We’re […]
It’s simple battlefield math but not quite 1+1=2. It’s more like a $50,000 drone>$30 million aircraft and a $4 million missile shot<the $50,000 drone. Enter the economics of AeroVironment: A $5 laser shot<$4 million missile shot, therefore the $5 laser shot>the $50,000 drone. This cutting-edge development by the Huntsville company was showcased this week at […]
Citing the vision of Andy Kattos, ServisFirst Bank Regional CEO Jim Holtkamp celebrated the bank’s new Huntsville location during a groundbreaking ceremony Wednesday. “Andy drove by and saw a for sale sign and got on the phone,” Holtkamp said with Kattos, the bank’s director emeritus, among those in the audience. “Without Andy’s leadership over the […]
A mega broadcast merger now leaves Huntsville’s four TV stations in the hands of two companies. The Federal Communications Commission said Thursday it had approved the purchase of Tegna, which owns WZDX-TV Channel 54, by Nexstar Media Group, the owner of WHNT-TV Channel 19. Last August, Gray Media, the parent of WAFF-TV Channel 48, bought […]
Hampton Cove Shops, a retail center adjacent to Walmart in Owens Cross Roads, has been purchased for $7.6 million, Prudent Growth Partners announced. Prudent Growth is a private equity real estate firm based in Chapel Hill and Charlotte, N.C. According to the firm, the 41,681-square-foot center is 96.64% leased to 12 tenants with staggered lease […]
A cornerstone of Raytheon’s missile production on Redstone Arsenal just got a little bigger. The company announced it has completed a 26,000 square-foot expansion of its Redstone Raytheon Missile Integration Facility. At a ribbon-cutting ceremony, Raytheon officials said the $115 million capital investment will increase the facility’s integration and delivery capacity by over 50% and […]
For more than a decade, University of Alabama in Huntsville and Northrop Grumman have partnered on workforce development initiatives. On March 3, the organizations marked a milestone as more than 60 full-time and internship offers were extended to UAH students and recent graduates. Northrop Grumman is currently the leading employer of UAH alumni, and the […]
We all know that technology is ever-changing at an ever-increasing speed. To avoid being left in the dust, whether commercially or militarily, these changes must be met. The Army is making its own transformational changes, as well, to answer challenges from our adversaries. And those changes will be addressed at next week’s Association of the […]
Woodward Design+Build is working on a warehouse expansion project for Gulf Distributing Company in Huntsville. The $9 million project includes a 65,000-square-foot warehouse addition and site improvements to Gulf Distributing’s existing 109,000-square-foot office and warehouse facility. Woodward is providing design and construction services for the project. The expansion follows a previous collaboration between the companies on […]
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